Build the product your users truly need with our Product Discovery methodology
Our Product Discovery approach helps you explore your users’ needs, identify their key problems, and design effective solutions.
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Product Discovery enables us to build the best product for your customers and to optimally prepare its development.
User segmentation
We define detailed personas and segment your users into specific groups. This segmentation enables precise targeting of needs and behaviours, and tailoring solutions to meet each segment’s expectations optimally.
User interviews
User interviews allow us to collect data both qualitative and quantitative. They are the best tool to capture the emotions and sentiments of target users. Conducted mid‑project, they enrich personas and identify the priority problems to solve. Embedded in Lean UX, they provide quick insights to test and validate hypotheses iteratively and adjust solutions based on user feedback.
Data analysis
We analyse information gathered during interviews and other research to identify trends and key insights. This analysis turns raw data into concrete actions, enabling a better understanding of user behaviours and expectations to guide strategic decisions. Inspired by Lean Startup, this approach focuses on measurement and learning to iterate on the product and adjust the strategy based on measurable outcomes.
Process mapping
We create user‑journey maps and empathy maps to visualise user paths. These tools help identify friction points and uncover opportunities for improvement, ensuring a better user experience at each step of their interaction with your product or service.
Problem prioritisation
We assess and prioritise identified problems based on impact and frequency. This prioritisation is essential to focus efforts on the most critical issues, ensuring resources are used efficiently to maximise the project’s added value. These resources must notably address your users’ "Jobs to be done".
Roadmap creation
We build detailed product roadmaps to plan solution delivery. By setting clear milestones and realistic timelines, we ensure an efficient, organised execution, facilitating communication and alignment among stakeholders throughout the project. Inspired by Marty Cagan’s "Inspired", we ensure the roadmap reflects a clear product vision, strategic priorities, and adaptability to feedback and market change.
Our bespoke Product Discovery methodology
Our Product Discovery is based on the two major principles of the double diamond. It integrates seamlessly with your project’s current maturity.
01.
Identify the problem to solve
The discovery phase starts with identifying the problem to solve. We get to know the market and its users by conducting in‑depth research. This allows us to segment key users and prepare targeted interviews to collect qualitative and quantitative data. These insights are essential to document user processes and pain points, and to determine the most critical issues to address.
02.
Identify the solution and plan implementation
Once the problems are identified, we explore and assess potential solutions. We prioritise them based on their return on investment (ROI) to ensure maximum efficiency. Finally, we prepare a detailed implementation roadmap with clear milestones and realistic timelines, ensuring a smooth transition to the development and delivery phase.
This Product Discovery methodology integrates seamlessly into our end‑to‑end offer Product Discovery - UX/UI design - Delivery and enables you to build a product from A to Z!
