Galadrim is one of Bandai Namco Europe’s long-term digital partner, delivering multiple business-critical applications for marketing, entertainment and IT teams.

Headline results

  • 50+ regular users across marketing & IT

  • 200,000+ digital products synchronised daily from the PIM

  • 400,000+ game records indexed for analysis and alerts

Context

Bandai Namco Europe operates across numerous markets and channels, coordinating promotions, releases and data flows with partners such as Sony, Microsoft and Nintendo. The teams needed robust internal tools to plan campaigns, track game releases, and run ETL workloads—all integrated with existing systems and governance.

The partnership

Over several years, we have designed and built a suite of applications tailored to Bandai Namco’s workflows. Our remit: ship fast, integrate cleanly with enterprise systems, and evolve the tools as needs grow.

The solution: a suite of purpose-built applications

Online Campaign Calendar (Marketing)

An internal web application that lets marketing teams plan, execute and monitor partner-store promotions.

  • Calendar-driven campaign orchestration across Sony, Microsoft, Nintendo and other partners

  • Bulk import/export of products and campaign metadata

  • Role-based access control for regional and central teams

  • PIM and Power BI synchronisation for up-to-date catalogues and performance reporting

Release Tracker (Entertainment)

A research and insight tool for upcoming and past video-game launches.

  • Advanced filtered search on a large catalogue seeded from IGDB

  • Game profiles with normalised attributes for like-for-like comparison

  • Release analytics to benchmark genres, platforms, regions and dates

  • Custom alerts for new or changed release information

BI Loadings (IT & Data)

A lightweight control plane for operational data pipelines.

  • Parameterised ETL runs triggered via a secure web form

  • Interoperability across PostgreSQL and Oracle targets

  • User orchestration & permissions aligned with IT policies

  • Talend integration for robust cross-system data processing

Challenges overcome

  • Scale & heterogeneity: Normalised data from partner stores, a 1M+ document/product corpus, and 400k+ game records while maintaining performance.

  • Complex integrations: Reliable two-way sync with PIM and Power BI; orchestration with Talend; alignment with partner platforms’ requirements.

  • Operational governance: Fine-grained access control, auditability and clear failure modes for business-critical workflows.

Technologies used