Data analysis support

Leverage your customer data to drive your growth

Whether you operate in B2B, B2C or B2B2C, you need to collect and analyse data to understand your users. As conversion optimisation experts, we help identify the actions required to accelerate your business.

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Collection

We implement an Analytics setup for your web and mobile applications, along with a Tag Management System (TMS) to capture metrics specific to your activity.

We process information from all your digital and offline channels: retail, call centres, TV campaigns…

We measure conversion across different user journeys using A/B testing.

We collect session recordings and heatmaps showing mouse movement and click behaviour.

We can also collect external data from APIs, documents or websites using scraping scripts.

Data

We configure data visualisation tools such as Data Studio, Qlik or Tableau.

Conversion

We reconcile conversion data from your website with transformation data from your internal tools (CRM, ERP and more).

Automation

We set up marketing automation tools and configure campaigns to leverage behavioural and transactional data.

Optimisation

Using the analysed data, we help you build a prioritised product backlog to improve your business metrics.

Some case studies

Set up a tagging plan with Firebase Analytics for a mobile medication ordering app

Analysis of the MySQL database to identify recurring behaviours

Suggestions of new features to increase retention

Acquisition and conversion optimisation on Clarins Unlimited:

Implementation of a tagging plan with Google Tag Manager

Analysis of session recordings and heatmaps with Hotjar

UX optimisation suggestions

Creation of a prioritised backlog

Wireframe creation and feature implementation.

Jean, CEO

Jean previously worked at IBM and has conducted over 200+ deals from start to finish. He is a graduate of École Polytechnique and EPFL.

Arnaud, CTO

Arnaud previously worked at Facebook and Microsoft and has overseen over 300+ technical projects. He graduated top of his class from École Polytechnique.