App Store Optimisation

Optimising your mobile app’s visibility: an essential step today

Mobile app usage has continued to diversify and now covers many aspects of our daily lives: medical appointments, social networks, dating apps, food delivery, mobile games… In total, there are more than 2 million apps available on the App Store.

Given this vast ecosystem, optimising your app store ranking and visibility to maximise downloads has become essential and a strategy of its own: this is what we call App Store Optimisation (ASO).

Our expertise

For the past five years, we have supported founders and teams in promoting their apps by building an optimal ASO strategy together.

Supporting you in writing your app store listing

To be accepted on the stores, you need to write an application listing that highlights your main features. A high‑quality listing improves your app’s ranking.

Our mobile experts guide you in writing these listings to incorporate the most relevant keywords, helping your app appear at the top of user searches. We organise workshops to support you through this stage.

Building a landing page for your application

Our UX/UI teams and developers create, alongside your app, a dedicated landing page available on the web to present your project to potential users.

Supporting your marketing strategy

We help you build an effective marketing and advertising strategy that, through targeted ads, redirects users to your app store listing and maximises downloads.

For example, we set up campaigns via Google Ads and Apple Search Ads.

Helping you choose the right icon through A/B Testing

You can design several versions of your app icon or listing and identify the one that maximises download rates.

To do this, we use A/B testing tools such as SplitMetrics or Firebase.

Jean, CEO

Jean previously worked at IBM and has conducted over 200+ deals from start to finish. He is a graduate of École Polytechnique and EPFL.

Arnaud, CTO

Arnaud previously worked at Facebook and Microsoft and has overseen over 300+ technical projects. He graduated top of his class from École Polytechnique.